Den farlige hiv-smitte, der kan føre til aids i udbrud og dermed døden, rammer 390.000 småbørn kloden over hvert år (!), ikke mindst på det afrikanske kontinent – UNAIDS lancerer på den baggrund kampagnen ‘Believe it. Do it.’
GENEVA, 8 May 2012: The lead United Nations agency dealing with the global AIDS response Tuesday launched a campaign to help bring attention to the goal of ending new HIV infections among children by 2015 and ensure mothers living with HIV remain healthy.
“We have an amazing opportunity to change the world,” the Executive Director of the Joint UN Programme on HIV/AIDS (UNAIDS), Michel Sidibé, said, adding:
“We have the commitment of world leaders but the clock is ticking and we cannot get from 390.000 to zero without you.”
According to UNAIDS, some 390.000 children become newly infected with HIV every year, and as many as 42.000 women living with HIV die from complications related to the virus and pregnancy.
The campaign ‘Believe it. Do it.’ is part of a global plan of action that was adopted last year at the UN High Level Meeting on AIDS, when world leaders committed to end new HIV infections among children by 2015.
Through public service announcements, the campaign has three main objectives in relation to the public’s engagement on the issue:
1) to raise awareness about the facts about ending new HIV infections among children,
2) to send a message about the issue and the actions people can take, and
3) to develop public support for mothers through organizations working with families.
‘Believe it. Do it.’ counts on the support of actress Naomi Watts and singer Annie Lennox, both of whom are UNAIDS Goodwill Ambassadors.
They will appear in a video message produced by UNAIDS to raise awareness of the campaign, along with other actors such as Whoopi Goldberg – who is also a Goodwill Ambassador for the UN Children’s Fund (UNICEF) – Blair Underwood, Denis O’Hare, Alexandra Wentworth, and journalist George Stephanopoulos – se http://www.unaids.org/believeitdoit/i-believe.html
UNAIDS has partnered with illustrator Sujean Rim to create a series of online cards celebrating families that can be shared across various social media platforms.
The campaign will be featured ahead of Mother’s Day in the US, which falls on 13 May.
Kilde: FNs Nyhedstjeneste
