Den danske bryggerigigant med ca. 43.000 ansatte verden over vil ind på et underudnyttet marked, hvor internationale sanktioner hidtil har udgjort en spærre for investeringer i det så længe militært styrede land.
Carlsberg Group has signed a strategic partnership agreement with a local privately-owned leading beverage company, Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Burma, the Gorup announced in a press release Saturday.
Under this agreement, MGS Breweries and Carlsberg have formed a Joint Venture – Myanmar Carlsberg Co., Ltd. – with plans to set up a new greenfield brewery (bygget op fra grunden) and distribute Carlsberg beers in the local market. The joint venture is 51 per cent owned by Carlsberg.
Carlsberg is putting an emphasis on its commitment to support the country’s continued development and economic growth.
“We have followed the developments in Burma closely and are encouraged by the recent political developments in the country. We believe that the timing is right for us to invest in the country”, said Roy Bagattini, Sr. Vice President of Carlsberg Asia Region.
“We expect that the Burmese beer market will grow strongly in coming years as the economy expands. MGS Breweries is one of the leading soft drinks producers in Burma and a partner we have known for many years. This partnership is a pivotal (afgørende) development in expanding our presence in the country,” added he.
“We are delighted to partner with Carlsberg, bringing together one of the world’s leading brewery groups to combine with MGS Group of Companies – one of Burma’s leading industrial groups”, commented Thant Zin Tun, Vice Chairman of MGS Group of Companies.
“This collaboration provides us with the opportunity to play a key role in developing the beer category in Burma. As an industry leader, Carlsberg is bringing in its expertise, innovation and international standards. This, combined with MGS Group’s already well-established capabilities and local position in the market, will enable us to capitalize on the significant growth potential of the beer category,” noted he.
“Indochina is an important growth region for Carlsberg in Asia. We enjoy leading positions in Laos and Cambodia and hold a strong presence in Vietnam. In Thailand we have recently established a collaboration agreement with the leading brewery group, Singha Corporation. Our entry into Burma is a significant milestone for us and reinforces our ambitions to expand our presence in the region,” added Bagattini.
Yderligere oplysninger hos:
Ben Morton: +45 33 27 14 17 og e-mail: [email protected]
Jens Bekke: +45 33 27 14 12 og e-mail: [email protected]
