NEW YORK, 3. September 2015 (UNDP): The Global Goals campaign was announced on Thursday with a bid to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort is supported by a variety of campaigns including action/2015, Global Citizen and Project Everyone.
On 25th September at the UN, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030.
Læs også: De 17 verdensmål – en oversigt (04.08.2015)
The Global Goals campaign aims to both make the goals famous and to push for their full implementation. If the goals are famous – if people care about what has been promised by the politicians, it greatly increases their chance of being implemented.
Film fra One Direction
The aims of the Global Goals – fighting poverty, inequality and climate change – have support from across the world including One Direction who on Tuesday unveiled ‘Dear World Leaders’, a film made by their fans, nearly 80,000 of whom submitted photos and videos describing the world they want to live in as part of the action/1D campaign.
Other global supporters include campaigners such as Malala Yousafzai and Bill and Melinda Gates; First Ladies such as Her Majesty Queen Rania Al Abdullah; educators such as Sir Ken Robinson; sports clubs such as Liverpool FC; business leaders such as Richard Branson and Paul Polman; digital and social media stars such as Porta dos Fundos; performers and artists such as AR Rahman and Liu Bolin, Indian film personalities such as Akshay Kumar and Hrithik Roshan and academics such as Professor Stephen Hawking.
Det giver ikke mening at stoppe halvvejs
Speaking about the ground-breaking collaboration Richard Curtis, founder of Project Everyone, said:
“The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There’s no point in going half way. By making the Global Goals famous we can give them their best chance of working around the world – and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice and inequality, and the last generation to be threatened by climate change.”
“World leaders have committed to more than a basic education for every child. But a commitment only counts if a commitment is kept,” said Malala Fund co-founder and Nobel Peace Prize Laureate Malala Yousafzai.
“We are going continue this fight to ensure that 12 years of quality, free primary and secondary education is ensured to every child — and that all the global goals become a reality for every child, rather than a dream.”
Amina J. Mohammed, UN Secretary General special advisor on Post-2015 Development Planning said:
“Building on the unprecedented UN effort to involve people in the process of agreeing a universal agenda on sustainable development, it is now critical that all 7 billion people around the world know about and act to make the Sustainable Development Goals a reality. This agenda is by the people and for the people and we need to make sure that everyone on the planet knows about it and that no one is left behind.”
Robert Redford said:
“This is it. This is our only planet, our only life source. While the earth’s resources are limited, there is no limit to the power of human imagination and our capacity to solve these problems. 2015 is a crucial year to commit to protect our planet. In September world leaders will agree new Global Goals for the next 15 years and in December, 193 countries will come together for the United Nations Conference on Climate Change in Paris. Please join me by adding your own powerful voice to the movement for change.”
Shaila Huq, action/2015 spokesperson said: “Young people will be amongst those most affected by the adoption of the Global Goals. Mine could be the first generation to live in a world without extreme poverty, so we’re going to have to work hard and hold our leaders accountable for achieving the Global Goals.”
Begivenheder verden over
The Global Goals campaign will reach all corners of the world with a huge programme of events and partnerships including:
- The Global Goals flags: kicked off by world-renowned Chinese artist Liu Bolin with a piece of art ‘The Future’ which features 193 flags from every country in the world and the Global Goals.
This will be followed by the raising of 17 flags each representing the 17 goals at some of the most remote communities impacted by the Goals such as the Himalayas and most iconic places on earth, from the bottom of the ocean to the North Pole.
This began on 1st September with Princess Mary of Denmark raising the flag for Goal 5 – Gender Equality at the Women Deliver Conference in Copenhagen and will also include Victor Ochen, Nobel Peace Prize nominee raising the flag for Goal 16 – Peace & Justice in northern Uganda on 24th September. Available in the Image Library. - “Tell Everybody” On 11th September, Global Goals Africa will release a song recorded by some of the continent’s biggest names intended to inspire the youth of Africa to know about the goals and the power they hold as active citizens in their communities.
The song, “Tell Everybody”, has been produced by award-winning producer & songwriting team; Cobhams Asuquo (Nigeria), David “KING DAVID” Muthami (Kenya) and Ellputo (Mozambique).
The artists on the track include; Yemi Alade (Nigeria), Sarkodie and Becca (Ghana), Mafikizolo (South Africa), Diamond (Tanzania), Sauti Sol (Kenya) and Toofan (Togo). The lyrics, each written by the artists themselves, were informed by a song-writing competition, which saw 5712 verses entered from 24 countries in Africa.
One French and English speaking winner will hear their verses sung by the artists in the song. - A projection on the UN: From Monday 21st to Wednesday 23rd September a film introducing the goals will be projected onto the UN Headquarters in New York City, in collaboration with 59 Productions. Available in the Image Library.
- Prayer for Everyone: From 24th September people of multiple faith traditions in over 150 countries will be learning about the goals and engaging their communities in prayer and action.
- An online push by the top digital giants: on 25th September, Google will be lending their homepage to the Global Goals, Wikipedia volunteers are translating the articles covering the goals into as many languages as possible, MSN is highlighting the goals on it global platform plus significant support from YouTube, Yahoo, Bing, LinkedIn, Huffington Post, Skype, Salesforce Foundation, Tumblr and WeTransfer.
- The first ever global cinema ad: Animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson with music from Peter Gabriel. Distributed globally by unique digital the ad will appear in cinemas in over 30 countries from the 25th September, in partnership with SAWA Global Cinema Advertising Association and its network. ‘Making of’ available in the Video Library.
- Radio Everyone: from 26th September a 7 day pop-up global radio station will be streamed online with broadcast partners in over 45 countries, soundtracked by an original composition from Peter Gabriel and featuring shows presented by names from around the globe, including AR Rahman, D’Banj, G.E.M. and Haile Gebrsellasie.
- The world’s biggest mobile connection: from 26th September many of the world’s biggest mobile operators including Vodafone, Virgin, Telefonica, Bharti Airtel, Reliance Communications, Telstra, Ooredoo, Telenor, KT, NTT Docomo, TIM, Turkcell, KPN, EE, Telia Sonera, Vimpelcom, along with Ericsson will engage over 1.5bn of their customers in over 100 countries around the world through text and numerous other mobile channels.
- Harnessing the power and reach of the world’s largest brands: on 26th September, Liverpool FC will replace the Standard Chartered logo with the Global Goals logo on shirts at the fixture against Aston Villa; Michael Joseph, an imprint of Penguin Random House, has published the first ever Post-it Book ‘STICK THIS BOOK’ edited by Richard Curtis with Neil Gaiman; from Times Square to Piccadilly Circus to The Tower in Kuala Lumpur, the Global Goals campaign will be seen in the most iconic cities around the world in partnership with Posterscope; Virgin is leading a customer and employee awareness campaign in 25 businesses across the UK, Europe, Africa, Middle East, Latin America, Australia and North America and will be joined by Standard Chartered, Pearson, Getty Images, Aviva, TOMS shoes and Unilever; Royal Mail has designed a special postmark, featuring the Global Goals logo, which will be applied to all stamped mail in the UK from 25th September to 2nd October.
- The World’s Largest Lesson: From 27th September, a lesson taught to children across the world in partnership with UNICEF: From Newfoundland to Niue the lesson is already backed by over 100 global Education Ministers and more than 30 of the world’s leading NGOs.
Mere information, billeder og video om kampagnen på globalgoals.org
