Årets vinder af Rusty Radiator-prisen – for mest stereotype video – har den verdenskendte sanger Ed Sheeran i hovedrollen. Han møder gadebørn i Liberia for organisationen Comic Relief.
I sin begrundelse for at kåre Comic Relief-videoen som årets værste, skriver pris-komiteen bl.a.:
“This is a video is about Ed Sheeran. It’s literally poverty tourism. The video should be less about Ed shouldering the burden alone but rather appealing to the wider world to step in. Massive improvement in the end. But is Ed Sheeran willing to pay for the boy’s housing forever? What an irresponsible thing to do, and for this video to glorify that is terrible.”
Men Radi-Aid peger ikke bare fingre. Derfor har den også udpeget en række videoer, der ifølge organisationen holder stereotyperne på afstand. Vinderen i denne kategori – og modtageren af årets Golden Radiator-pris er den hollandske organisation War Child, som har allieret sig med superhelten Batman.
I sin begrundelse skriver pris-komiteen her:
“What a powerful video! Our heroes are never too far away from us. They give us strength, hope, peace and the drive to strive for the best. One thing this video did a really good job of was showing the kid as a kid. The children are dependent on their parents/guardians. Effective humanitarian crisis imagery.”
Læs meget mere om Radi-Aid i artiklen Radi-Aid Awards kårer igen årets værste og bedste nødhjælpskampagner (6.12.2017)
