Annoncer i store og kendte magasiner og en underskriftsindsamling til Brasiliens regering er virkemidlerne, altimens indianernes jagtmarker invaderes af plantageejere og kvægbaroner, skriver international NGO på sit netsted fredag.
Human rights organization “Survival International” has launched a worldwide advertising campaign to raise awareness of the plight of the Awá tribe in Brazil, Earth’s most threatened tribe.
The advert, entitled “Stop Complaining, and put your problems in perspective” was designed by “Tribe Global”.
It tells the story of Karapiru, an Awá man who witnessed the massacre of his brothers, sisters, children and wife at the hands of gunmen.
Karapiru fled to the forest, where he lived alone and on the run for ten years.
The ad reads:
“For ten years he (Karapiru) ran alone, sleeping in treetops, eating small birds and honey. Finally reunited with his Awá tribe, he discovered that, incredibly, his son had survived the massacre”.
“His people still live under the threat of extinction due to violent attacks and the theft of their land by loggers and ranchers. Reconsider your problems compared to the plight of the Awá. Please. Send a message. Send hope. The Awá can be saved”.
Survival International will be targeting high end magazines such as Vanity Fair, Conde Nast Traveller, Tatler, Vogue, World of Interiors, Easy Living, American Express Magazine, House & Garden, Psychologies and many others.
Supporters around the world are also using the campaign’s “awáicon” to spread the message, and nearly 50.000 protest letters have been sent to the Brazilian authorities.
Yet the government has done almost nothing to stop the illegal invasion of the Awá’s land.
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http://www.survivalinternational.org/news/8932
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