Ifølge Bolivias udenrigsminister David Choquehuanca planlægger det sydamerikanske Andes-land at boykotte Coca-Cola fra den 21. december 2012.
Det skriver forbes.com.
According to Choquehuanca, the date marks the end of capitalism and the start of a culture of life in community-based societies. In order to celebrate that, Bolivia’s government is already planning a series of events that will take place at the Southern Hemisphere’s Summer Solstice on La Isla del Sol, one of the largest islands in Lake Titicaca.
“The twenty-first of December 2012 is the end of selfishness, of division. The twenty-first of December has to be the end of Coca-Cola and the beginning of mocochinche (a local peach-flavored soft drink),” Choquehuanca told reporters at a political rally for Bolivia’s president, Evo Morales. “The planets will line up after 26,000 years. It is the end of capitalism and the beginning of communitarianism,” he added.
It’s already been rumored that Venezuela’s president, Hugo Chavez, will follow suit, encouraging his country to ditch the American beverage for soft drinks produced locally.
Last year, McDonald’s finally gave up on the country after being unable to turn a profit for over a decade. According to McDonald’s their food wasn’t the issue, but a culturally driven boycott.
