Sony Corporation is partnering with the United Nations Development Programme (UNDP) and the Japan International Cooperation Agency (JICA) to bolster the global fight to end poverty by 2015, with a special focus on the campaign to reverse the spread of HIV and AIDS.
The partnership’s AIDS-awareness campaign in Africa, called “Public Viewing in Africa,” will focus on bringing health information to vulnerable communities in Cameroon and Ghana.
STORSKÆRME SOM LOKKEMIDDEL
This summer, Sony will set up large screens to broadcast live, for free, approximately 20 FIFA World Cup matches, allowing people in areas where TVs are scarce to see the matches.
Throughout the games, UNDP, JICA and local partners will also be offering the viewers HIV and AIDS counseling, and advocacy materials.
Both countries’ national football teams will be participating in the World Cup, to be held in South Africa this June and July.
Although football is the most popular and closely followed sport in Cameroon and Ghana, the countries are characterized by low rates of household TV penetration (22 percent in Cameroon, and 21 percent in Ghana) with many people unable to watch football matches on TV and support their home country.
SAMMENHOLD I KAMP MOD FATTIGDOM
– The World Cup brings people together, both as teams, and as nations cheering on their players. The same can be true for the Millennium Development Goals, said UNDP Administrator Helen Clark.
– There can be no spectators in the fight against poverty. Everyone has a role to play in scoring the 8 Millennium Development Goals, which if reached would improve the quality of life for many hundreds of millions of people across developing countries, she added.
MÅLET SAT
This year, by conducting the joint project during the biggest sporting event of the year, the World Cup, the partners aim to attract approximately 13,000 participants, and ensure there are approximately 1,800 recipients of HIV tests.
